Sky Corporation founder and CEO, Milenko Skaric as a young musician and producer, starts his first recording studio. Soon, it was named Sky Studio and became one of the most progressive recording studios in the country.

Sales activities started. As Serbia was under economy embargo, sourcing professional gear was a kind of art. Art that soon become business. Business that will soon be named SKYMUSIC.

SKYMUSIC is founded. Our initial focus was on providing wide range of pro recording gear to customers in Serbia. Still as a part of studio business, it started as direct sales of recording products and soon after, instruments and pro-audio. Even still without even a retail shop, for a short period, SKYMUSIC was exclusive distributor for Roland on Serbian market.

First SKYMUSIC shop was opened.

First distribution agreement signed.

SKYMUSIC establish a distribution business. Apart from retail shop, first brands were promoted and first wholesale business was created.

New large shop with several show rooms was opened. At the same time, SKYMUSIC becomes Martin Professional distributor and starts successful sales of Professional lighting products.

System integration division was established together with Hi-Fi components dept.

Small audio&light rental division was created. At first, rental was just a part of marketing with no real intention to become a profitable segment.

After ending up with slightly too much rental equipment to ignore it, we have decided to admit to ourselves that we are, never the less, a rental company so we have established a second company in today’s Sky Corp portfolio, SKY SOLUTIONS. This was a windy road for us, but decision was made and we took the road.

Being a rather young rental company with limited number of clients, we wanted to explore also promoters business and at the same time to create jobs for our rental. Starting with UK band Incognito and soon after Toto concerts, our concert business has become real and promising.

As our sales company was growing together with our entertainment segment. We have established a most important contract in history our our sales, regional distribution of Korg/Vox brands for territories of ex-Yu and Albania. Therefore, our next company joined our small holding, ARD (Adriatic Regional Distribution). This year also was remembered by opening a Belgrade Arena with our first large scale concert, 50 Cent.

This was our most productive year so far. The scope and complexity of the projects we worked on increased dramatically and we focused on doing more and more projects, concerts, festivals, corporate and political events… ARD was growing, more brands joined our portfolio and our corporation was making best results ever. Skymusic Slovenia, Macedonia and Albania were established.

Due to more and more need for marketing in our businesses, and after have several poor experiences with local marketing agencies, we have decided to start our own marketing company, Sky Communications comes on board! Being already active on BTL segment, it has soon become a group member that created profitable business and with great potential.

Year that was mostly reflected by opening a largest open air club in Eastern Europe, Miracle Lounge, today well known as Top Hill in Budva, Montenegro. Followed by many concerts promoted such as Rihanna, Lanny Kravitz, Pussycat Dolls, Gipsy Kings, etc.

Sky Corporation buys our first company building. At the same time, we decide to slowly make a step back to our retail business and focus on our distribution business. This allows us to correct and learn from past mistakes, strengthen our foundation and increase our productivity. As a result of learning from our challenges, we are able to take on larger, multifaceted projects with a more strategic approach.

This was our year of big changes. We hit the reset button at the end of 2011. and made the decision to refocus the company. We saw rental as the way forward and re-aligned our company strategy accordingly. We started the year with being one of 20 large rental companies and end it as a regional leader.

This year will be remembered by organising a fantastic concert of Jennifer Lopez as well as doing our first TV technical production on “Serbia got talent” show.

TV production becomes an important segment of our activities, complex shows are produced such as X Factor and many local shows specially on national TV Pink.

After very turbulent period in retail business, we decide to restart our retail business by opening a largest retail store in the region named Sky Music Center. This became a new member of our group. Same year, soon to be historical for us, cooperation between Skymusic and Exit festival has started with Sky Solutions doing production of legendary Dance Arena festival stage together with part of production on Sea Dance festival.

Cooperation between SKY and EXIT become every day and soon lead to a strategic partnership where SKY became partner and share holder of Exit festival. As important project in this year, we would have to mention World Expo in Milan where SKY marketing and production teams were in charge of this prestigious and important project as well as organisation of largest open air concert in our professional history, Robbie Williams.

Sky Cooperation purchase a second company building in a very center of Belgrade also, proudly our production company made a strategic investment, first in Europe, most prestigious sound system on the market, EAW Anya enters in our rental portfolio. More to come…

Cooperation between SKY and EXIT become more dynamic every day and soon lead to a strategic partnership where SKY became partner and share holder of Exit festival.